Real-Time Updates

Business in Action, 4th Edition
with Real-Time Updates
by Bovèe and Thill

Chapter 12

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Kudos to Wegmans for not selling tobacco. Wegmans, on Feb. 10, stopped selling tobacco products, which will, I’m sure, result in some loss of revenue. CEO Danny Wegman explained their decision by saying, "As a company, we respect a person’s right to smoke, but we also understand the destructive role smoking plays in health."

Trying to help protect people’s health is one way Wegmans demonstrates they care. Most people realize that tobacco smoke is especially damaging to children’s health. Wegmans’ website states, "Support to help young people become healthy, productive, and independent adults" is important to them. Deciding not to sell tobacco products or allow children to be exposed to tobacco advertising while in their stores supports this statement.

Meet Our People at Wegmans

Really, they’re our not-so-secret ingredient and the reason why Wegmans just works. They’re why customers love to shop with us and why people like you want to work with us. And the reason every year the list’s been printed, we’ve been one of Fortune magazine’s “100 Best Companies to Work For.” Want to be excited to go to work? Want to work for a company that cares about its employees? Want a flexible schedule so you can live life, too? You’re family when you’re at Wegmans. Come in and meet our people.

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Wegmans is a family-owned company, founded in 1916 by John and Walter Wegman. The original name was the Rochester Fruit and Vegetable Company.

Wegmans is headquartered in Rochester, New Danny Wegman is CEO; his daughter Colleen Wegman is president and his other daughter Nicole is vice-president of restaurant operations. His late father Robert Wegman, who died on April 20, 2006, was chairman. Robert was the son of co-founder Walter Wegman. During his life he distinguished himself as a pioneer in the retail food business, as well as a generous donor to educational institutions and other charities.

American business professionals are uninspired. Only 10% of employees look forward to going to work and most point to a lack of leadership as the reason why, according to a recent Maritz Research poll. But it doesn’t have to be that way. All business leaders have the power to inspire, motivate, and positively influence the people in their professional lives.

For the past year, I have been interviewing renowned leaders, entrepreneurs, and educators who have an extraordinary ability to sell their vision, values, and themselves. I was researching their communications secrets for my new book, Fire Them Up. What I found were seven techniques that you can easily adopt in your own professional communications with your employees, clients, and investors.

For a CEO at a company in crisis, the existing mission statement is completely irrelevant. A new mission statement, goals, and objectives must be developed immediately. All action steps must be measured against achieving those goals and directives. When taking on a company in crisis, something is broken. As CEO, you have to determine what needs to be changed and determine a path to fix it immediately.

Dealing with people, says Michael Lopp, "is messy, messy stuff." Lopp is a senior engineering manager at Apple, creator of the popular technology blog Rands In Repose, and author of Managing Humans: Biting and Humorous Tales of a Software Engineering Manager.

In this case scenario, we examine what happens when a manager at a large commercial banking institution has an employee who refuses to follow the dress code.

A financial planner with clients who visit him at the office from time to time, the man shows up for work in pants in need of hemming, unpolished shoes, and clashing shirt and tie combinations. One hot summer day, he arrived in a short-sleeved shirt, no tie, a Mets cap, and sandals displaying conspicuously unpedicured feet. Sometimes he neglects to shave; he occasionally sports a goatee.

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