Gap between advertisers and audience growing

We’ve noted before that bad advertising is holding back the development of Internet television.

Advertisers aren’t sure where to advertise on the Internet, how to advertise in new media or how to measure their success, and they’re spending their money on old media as a result, even though they know traditional advertising is becoming less effective.

Incredibly, for every $1 advertisers spend on ads in Internet video, they spend $100 on TV ads.

This is despite the facts that:

• Read the original story here
• If the above link is broken, view our cached copy instead.